Yes, that definitely sounds/looks like DFU mode. Are you sure the switch is in NORMAL mode, not DFU mode? Try switching it back and forth a few times...I'm not super happy with this switch...I've had a few that don't work 100% right (have to bump them just right to switch, etc).
If that doesn't work, then make sure that R12 (47k resistor) is good, and that R11 (22k resistor) is good...DFU mode is when GPIO3 is pulled high. But that shouldn't happen if the switch is in Normal mode (and there's even a diode to prevent GPIO3 from being pulled high but apparently that doesn't work, hence why I left the switch there).
NC, USA